ProofKit by CowanWorks

Stop asking buyers to take your word for it.

ProofKit turns real customer wins into sales-ready testimonials, mini case studies, proposal snippets, website proof blocks, and follow-up assets — so your next buyer sees evidence, not just claims.

Apply for a Proof Sprint See a sample ProofKit

Start with one winHuman-reviewed assetsPublic, anonymized, or internal-only

Customer quote

“They understood the problem before the first call.”

Approved quote card with source context, buyer objection, and where it can be used.

Mini case study

Problem → Work → Outcome

A short customer story your team can use without waiting months for a traditional case study.

Sales snippet

Proof for the next follow-up

Persona-matched proof blocks for proposals, sales emails, and decision-stage conversations.

Your best proof is probably scattered everywhere.

Most B2B service teams have more proof than they realize. It is just trapped in places sales cannot use: email praise, call notes, Slack messages, project recaps, renewal wins, and founder memory.

Scattered today

Good wins disappear.

Useful customer language disappears into email threads, Slack messages, calls, old project notes, and proposal drafts.

Hard to find before sales calls
No source or approval context
Same stale quote reused everywhere

See the workflow →

Packaged with ProofKit

One win becomes a proof package.

A recent customer win becomes approved testimonials, mini case studies, proof cards, proposal snippets, and sales follow-up assets.

Tagged by use case, buyer objection, and permission
Written for pages, proposals, and follow-ups
Organized in one reusable library

Apply for a Proof Sprint →

Proof Sprint fit

Best for teams with wins already.

The pilot works best when you have happy customers, recent results, or raw proof that has not been packaged yet.

At least 3 happy clients or recent wins
Sales depends on trust and expertise
Proof is scattered, stale, vague, or hard to reuse

Check pilot fit →

Not another testimonial wall. A proof system for your sales funnel.

Testimonial tools help you collect and display customer love. ProofKit packages customer evidence for the places deals actually move: the page, the proposal, the follow-up, the sales call, and the internal forward.

Testimonial tools

Collect submissionsUsually optimized around forms, widgets, and website embeds.

Show customer loveGreat for social proof, but often disconnected from specific sales objections.

Marketing-ownedOften lives on the website instead of inside the sales motion.

ProofKit

Package existing evidenceStart from customer wins, screenshots, call notes, case studies, and result snippets.

Map proof to buyer doubtCreate assets for claims buyers need to believe before they move forward.

Sales + marketing usableAssets for pages, proposals, follow-ups, calls, and champion forwarding.

One customer win. Six sales-ready proof assets.

Start with a recent win, customer quote, project recap, result screenshot, or internal success note. ProofKit packages it into assets your team can use immediately.

Input

A recent customer win, project recap, praise email, call note, screenshot, or internal success summary.

“Demo conversion improved from 2.1% to 3.4% after the new landing page and nurture sequence went live.”

Output

TestimonialShort customer quote approved for pages, proposals, and follow-ups.

Mini case studyA concise story with problem, work, and outcome.

Website proof blockShort proof section for a homepage, service page, or landing page.

Proposal snippetShort proof block to reuse in sales docs.

LinkedIn-ready proof postA polished post turning the win into public, anonymized, or internal-only proof.

Sales follow-up snippetConcise proof paragraph to send after a call when buyers need confidence.

How ProofKit works.

A guided workflow for auditing proof gaps, capturing one customer win, packaging assets, and organizing them by where sales needs proof.

Audit

Score current proof by specificity, outcome clarity, objection coverage, recency, and deployment coverage.

Request

Start with one customer win and capture the missing problem, work, result, quote, and permission context.

Process

Turn usable source material into testimonials, proof blocks, proposal inserts, follow-up snippets, and objection cards.

Library

Organize proof by service, industry, buyer objection, funnel use, and permission level.

ProofKit pilot pricing.

Start with one Proof Sprint, then continue monthly if you want proof collection and packaging handled on an ongoing basis.

Proof Sprint

$750+

Proof Gap Audit plus one customer-win asset pack.

Proof Gap Audit
Client Win Intake Worksheet
First ProofKit asset pack

Managed

Recommended continuation

$499/mo

Monthly proof operations support.

3 proof requests or customer-win intakes/month
Process 2 customer wins/month
Proof library update

Growth

$999/mo

For firms with steady client wins.

8 proof requests or customer-win intakes/month
Process 5 customer wins/month
Case studies + sales snippets

Pilot application

Apply for a Proof Sprint.

ProofKit is opening a small number of Proof Sprint spots for B2B service teams with customer wins that are not yet packaged into usable sales proof.

Tell us what proof is currently getting lost and where you need to use it next: website, proposals, sales calls, follow-up, LinkedIn, or internal sales enablement.